Project briefs · Marketing & Sales
Nike · Summer 2027 (10 weeks, paid)
Apparel & Accessories Product Line Management Intern: a project built for this posting
A ten-week paid internship at Nike headquarters on the product line management side of apparel and accessories. Undergraduates graduating between December 2027 and June 2028 own a project tied to Nike's product plans.
- Company
- Nike
- Posting title
- NIKE, Inc. Apparel & Accessories Product Line Management Undergraduate Intern
- Location
- Beaverton, OR
- Season
- Summer 2027 (10 weeks, paid)
- Majors named
- Business, Marketing, Merchandising
Checked open on the employer's careers site on 2026-10-28. Read the full posting ↗
What this role is really testing
The project
Nike Apparel Gap Analysis & Product Brief Deck
A tight, visually polished 8-10 slide deck that identifies a genuine gap in Nike's current apparel or accessories line for a specific athlete consumer (e.g., women's trail runners, Gen Z basketball players), then writes a one-page product brief recommending a new SKU to fill it. This mirrors the exact Brief-to-Athlete workflow described in the posting and shows recruiter-ready skills in consumer insight, cross-functional thinking, and product storytelling.
- Pick one specific Nike consumer segment and spend 20 minutes auditing Nike.com plus one or two competitor sites (Lululemon, On, New Balance) to find a product category where Nike's offering feels thin, dated, or misaligned with what that athlete actually needs, screenshot 3-5 evidence points and jot down 2-3 real consumer signals (Reddit threads, reviews, social comments) that confirm the gap is real.
- Build an 8-10 slide Keynote or PowerPoint deck with a clear narrative arc: (1) Who is this athlete and what does their lifestyle demand, (2) Current Nike assortment snapshot with annotated gaps, (3) Competitive benchmark showing how rivals are filling the void, (4) Marketplace opportunity framed with any public data you can find (category growth stats, search trends from Google Trends), (5) Your recommended product concept with a working title, key features, target price point, and the one hero design detail that makes it unmistakably Nike, keep slides visual, minimal copy, and brand-consistent using Nike's actual color palette.
- Write a single-page Product Brief (embed it as the final slide or attach as a PDF) structured exactly like a real PLM document: Athlete Insight, Product Opportunity, Key Features, Competitive Differentiation, and Success Metrics, this demonstrates you understand the Brief-to-Athlete process and gives the recruiter a concrete artifact that looks like work product from Day 1 of the internship.
Free account. Provieo walks you through it and turns it into a page with a link you can put on your application. This posting comes with you.
Questions
Do I need to know how to code?
No. For roles like this one, Provieo builds the project as a live case-study page: slides, tables and findings you fill in. You bring the thinking.
Where did this project come from?
Provieo read the Nike posting and generated it on 2026-10-28. If you paste the same posting yourself you may get a different project, so two applicants don't show up with the same one.
Is Provieo connected to Nike?
No. This is an independent project idea based on a public posting. It does not guarantee an interview.