Project briefs · Marketing & Sales
Target · Summer 2027
Roundel Advertising Intern: a project built for this posting
The intern works inside Roundel, Target's retail media network, which plans data-driven ad campaigns across digital and in-store channels for major brands and agencies. The role exposes students to audience strategy, media mix planning, ad tech and consultative selling to advertising clients.
- Company
- Target
- Posting title
- Roundel Advertising Internship - Minneapolis, MN (Starting Summer, 2027)
- Location
- Minneapolis, MN
- Season
- Summer 2027
- Pay (as posted)
- $27.00 per hour
- Majors named
- Marketing, Advertising
Checked open on the employer's careers site on 2026-10-16. Read the full posting ↗
What this role is really testing
The project
Roundel-Style Retail Media Campaign Proposal Deck
A polished 8-10 slide PowerPoint deck that pitches a fictional brand (e.g., a snack CPG company) on a multi-channel Roundel campaign, including audience targeting rationale, channel mix allocation with a simple budget breakdown, and projected KPIs tied to business outcomes. This maps directly to the role because it demonstrates the exact output an intern would produce: translating brand priorities and category insight into a media strategy a client account team could actually present.
- Pick a realistic fictional client (e.g., 'CrunchCo Snacks launching a new protein bar') and open PowerPoint. Build slides covering: client business goal, target audience definition using first-party data logic (e.g., 'Target guests who purchased health food in the last 90 days'), and a 3-channel media mix (e.g., onsite sponsored search, display, and in-store endcap) with a simple percentage-based budget split totaling a round number like $500K.
- Create one Excel sheet embedded or screenshotted into the deck that shows a basic performance projection table, columns for Channel, Budget Allocated, Estimated Impressions, Estimated Click-Through Rate, and Projected ROAS, with realistic industry benchmark numbers filled in and a total row that sums to the campaign budget, demonstrating comfort with spreadsheet logic and data-backed reasoning.
- Add a 'Why It Works' slide that ties each channel choice back to the client's goal using a clear if/then structure (e.g., 'Sponsored search captures high-intent shoppers already browsing Target.com, driving lower-funnel conversion'), and close with a 'How We Measure Success' slide listing 2-3 KPIs with specific targets, showing you understand performance marketing accountability and proof of results, Roundel's core value proposition.
Free account. Provieo walks you through it and turns it into a page with a link you can put on your application. This posting comes with you.
Questions
Do I need to know how to code?
No. For roles like this one, Provieo builds the project as a live case-study page: slides, tables and findings you fill in. You bring the thinking.
Where did this project come from?
Provieo read the Target posting and generated it on 2026-10-16. If you paste the same posting yourself you may get a different project, so two applicants don't show up with the same one.
Is Provieo connected to Target?
No. This is an independent project idea based on a public posting. It does not guarantee an interview.