Project briefs · Sports Management
Under Armour · Summer 2027
Team Sports & Sales Intern: a project built for this posting
A Summer 2027 role in Under Armour's Rookie Program at its Baltimore headquarters, supporting team sports partnerships, sales initiatives and athlete programs. Each intern owns a business project over the summer, and the program is open to students graduating December 2027 to August 2028 or new May/June 2027 graduates.
- Company
- Under Armour
- Posting title
- 2027 Summer Internship, Team Sports/Sales
- Location
- Baltimore, MD
- Season
- Summer 2027
Checked open on the employer's careers site on 2026-10-22. Read the full posting ↗
What this role is really testing
The project
Under Armour Team Sports Market Expansion Pitch Deck
A 6–8 slide presentation that identifies one underserved team sports vertical (e.g., club lacrosse, HBCU athletics, or youth volleyball) and builds a data-backed case for how Under Armour could grow its presence there through targeted partnerships and outreach. This directly mirrors the business-critical project work described in the role, connecting brand, sales, and sport to drive real growth.
- Pick one specific team sports segment where Under Armour has visible gaps compared to Nike or Adidas (search current sponsorship rosters, team gear catalogs, and UA's own team sports page). Document 3–5 concrete data points, number of registered athletes, average program spend on apparel, growth trend, to prove the segment is worth pursuing. Use Google, Sports Business Journal free articles, or SFIA participation data.
- Build a one-page account map in a free tool like Canva or Google Slides showing the key decision-makers in this segment (e.g., athletic directors, club directors, governing bodies like USA Volleyball) and how a UA sales rep would move through them, who to call first, who signs the check, who influences the athletes. Add a simple 'current state vs. opportunity' comparison column for UA vs. a competitor.
- Assemble the full deck: cover slide naming the segment and opportunity size, 1 slide on why this segment is underserved, 1 slide on the target account map, 1 slide proposing a specific activation (team kit deal, campus ambassador, tournament sponsorship), 1 slide on how success would be measured (units sold, teams signed, brand impressions), and a closing slide with your recommended 90-day first move. Keep every slide to one visual and one core idea.
Free account. Provieo walks you through it and turns it into a page with a link you can put on your application. This posting comes with you.
Questions
Do I need to know how to code?
No. For roles like this one, Provieo builds the project as a live case-study page: slides, tables and findings you fill in. You bring the thinking.
Where did this project come from?
Provieo read the Under Armour posting and generated it on 2026-10-22. If you paste the same posting yourself you may get a different project, so two applicants don't show up with the same one.
Is Provieo connected to Under Armour?
No. This is an independent project idea based on a public posting. It does not guarantee an interview.