Project briefs · Sports Management

Indianapolis Motor Speedway · Summer 2027 (2027 race season)

Ticket Sales Representative Intern: a project built for this posting

A 2027 race-season internship on the Indianapolis Motor Speedway ticket sales team, talking with fans and building customer relationships around events such as the Indy 500. Expect extended hours on race weekends, especially in May and July.

Company
Indianapolis Motor Speedway
Posting title
Ticket Sales Representative Intern, 2027 Season
Location
Indianapolis, IN
Season
Summer 2027 (2027 race season)

Checked open on the employer's careers site on 2026-10-23. Read the full posting ↗

What this role is really testing

Outbound sales communicationCustomer relationship buildingObjection handling and persuasionProduct knowledge and event positioningLead prioritization and pipeline thinkingGoal tracking and performance awareness

The project

IMS Fan Conversion Call Script & Objection Playbook

A polished, ready-to-use sales call script and objection-handling playbook designed specifically for selling Indianapolis 500 tickets to lapsed and new fans, demonstrating the candidate's grasp of outbound sales structure, customer psychology, and event-specific positioning. This maps directly to the role's core demand of making up to 400 calls a week and converting leads into ticket buyers for IMS events.

  1. Research the Indianapolis 500 ticket tiers, seating sections, and key selling points (proximity to the start/finish line, hospitality upgrades, group packages) using the IMS website, then draft a one-page call framework with four sections: opener that earns 30 seconds, a two-question needs-discovery sequence that surfaces whether the lead is a lapsed buyer or first-timer, a value pitch of three sentences tailored to each persona, and a closing ask with a specific call to action, format this as a clean Google Doc or Word document with labeled sections and bold stage cues a rep could glance at mid-call.
  2. Build a second page titled 'Top 5 Objections & Responses' covering: 'It's too expensive,' 'I don't have anyone to go with,' 'I went once and parking was a nightmare,' 'I'll just watch on TV,' and 'Send me more info and I'll think about it', for each objection write a one-sentence acknowledgment, a one-sentence reframe using a real IMS fact or fan experience angle, and a bridge line that steers back toward a close, keeping every response under 40 words so it feels natural at speed.
  3. Add a one-page 'Weekly Self-Scorecard' tab or section that mirrors how a rep would track performance toward a goal: columns for calls attempted, contacts reached, follow-ups scheduled, and tickets sold, with a simple formula row showing conversion rate at each stage and a 'notes' column for logging common objection patterns, this shows the recruiter you understand pipeline accountability, not just the talking portion of the job.
Build this project for free →

Free account. Provieo walks you through it and turns it into a page with a link you can put on your application. This posting comes with you.

Questions

Do I need to know how to code?

No. For roles like this one, Provieo builds the project as a live case-study page: slides, tables and findings you fill in. You bring the thinking.

Where did this project come from?

Provieo read the Indianapolis Motor Speedway posting and generated it on 2026-10-23. If you paste the same posting yourself you may get a different project, so two applicants don't show up with the same one.

Is Provieo connected to Indianapolis Motor Speedway?

No. This is an independent project idea based on a public posting. It does not guarantee an interview.